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Tanmoy Mukharjee
Apr 07, 2022
In Welcome to the Forum
It's always wise to start small, and as inexpensively as possible, and as you build profits, you can buy more and better items. * The basics are a good mailing list quality computer, Business stationery, business envelopes (#10's), and return envelopes, either #6 or #9 is fine. All items should have your business name and address imprinted on them. * You will also need some mailing labels and some miscellaneous office supplies. PRODUCT * If possible, choose a product or products that mailing list people need on an ongoing basis. * Be sure the product is of acceptable quality. Know the product before you sell it. * If feasible, choose an item that is not widely available from retailers. * Develop a line of merchandise. It is rarely possible to make money with just one or two items. The availability of a line of related products is paramount to mail order success. * The more specialized your products are, the easier your marketing becomes. * If you are selling mailing list books, for example, it would be impossible, except for a very large company, to sell all types of books. You may decide to specialize in books pertaining to sports, and may want to go even further by zeroing in on football or baseball.
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Tanmoy Mukharjee

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