Jul 30, 2022
In Welcome to the Forum
Writing a press release is relatively easy once you get the hang of it. But it can also go very wrong, so take heed of the following: Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. Not having a clear point of focus We can’t emphasize this enough: A press release should have just one newsworthy idea, whether you’re talking about a product, campaign, service, or event. The rest of your press release should then complement this piece of information. If you’re unsure, go back to the drawing board and ask yourself: “Would I be interested in reading this and covering it as a news story?” Being too wordy Keep your press release around 400 words. If it runs far longer than that, do a reread to cut out the fluff. Do you really need a whole paragraph detailing your company’s mission and why it ties in with the product’s launch? Is there jargon that may not be easily understood by the layman reader? Expressing opinions or sounding too promotional The subtle sell can be tricky to achieve, but you’ll be in good stead once you find this balance. To do this, avoid using promotional words and statements—such as “world’s best,” “best in class,” “groundbreaking,” and “one of a kind,” to name several. Unless you can back these up or are a leading business in your industry, such phrases could work against you by reducing your credibility. Using too many quotes We recommend using no more than two quality quotes. What defines a quality quote, then? This brings us to the next point.