What if I told you that the way most websites are structured is completely inappropriate for search marketing? What if I told you that there is a proven way to structure your website to:Increase its relevance to search engines Generate more organic company employee list search traffic And gain a huge competitive advantage? Let me tell you more... SEO silo for competitive advantage It's an SEO strategy that's been around for a while, but the majority of brands, even the biggest ones, don't use its power to improve their site's ranking, relevance, and usability. You will gain a competitive advantage as I explain in this article.
Why website architecture is the key to making your site relevant to search engines. How organizing your content positions you as a subject matter expert and creates a good user experience. Case studies that show the power of website architecture for SEO. Website company employee list Architecture: The Wrong Way It may or may not surprise you that the majority of web designers and developers aren't skilled in search engine optimization. Yet these are the people who are in charge of designing your website. And the design of your site, from code to layout to architecture.
impacts your SEO strategy. So why aren't more and more brands building SEO into their website from the get-go? Simply put: nobody really talks about SEO when launching or redesigning a website. Most brands today design their sites like brochures, focusing on colors, company employee list appearance, and high-level business goals. Topic-oriented content organization is neglected. The problem is that it does not create subject matter expertise in the eyes of search engines. If you were a search engine, which ones would you prefer to .