At this point, you will know where to prioritize your optimization efforts. By focusing on the risky pages, you'll have the lowest risk and the biggest potential gains, because it's always less risky to fix your weakest link! Summary Your organic click-through rate is the next battleground. Better organic search visibility will come from beating your competition with a higher than expected click-through rate. Don't just use the same search-optimized headlines as everyone else. Come out. Be a unicorn. Either way, it's optimize or die. I first met Carolyn when she spoke at the SEJ Summit Chicago 2015. Her speech mesmerized the crowd, and she was the top-rated speaker.
We look forward to welcoming him to this year's Chicago SEO conference, which will take place on June 23rd. Carolyn will image masking service explain how to optimize your technical SEO and ensure speed and other factors don't weigh down your website. Below is his take on CMS, SEO and more. Want to see Carolyn and other speakers from Home Depot, Grainger, Google and more? Chicago tickets are on sale now! This is a transcribed version of Carolyn's Marketing Nerds podcast: 760x400 Your SEJ Summit presentation will focus on tuning your SEO. Are there any horror stories you've heard of when it comes to platform upgrades? I have witnessed a few disasters in my day.
One of the biggest disasters I've seen was someone taking a website. Advertising Continue reading below For some reason, because they had the ability to arbitrarily set their pass for the pages, someone decided to fill in the URL by keyword. They would create URLs for each page and put in a zillion sub-directories just so they could insert more keywords. If this were a page about, say, scoliosis, it would be. Each was unique and there was no pattern in the URL structure. Since there was no pattern, rhyme, or reason for setting them up, we had to write an individual redirect from the old URL to the new URL for 3,000 different URLs. URLs have a systematic name. You can take things like, fine, let's say. Keep the variable for the actual filename.