Why should you be interested in these markets? There are countless under-served niches on the internet with more developing everyday. Online marketers may not be exploiting them and large off-line businesses ignore them. In any market there will always be those whose needs are not fully satisfied. Your internet business can capitalize on the unsatisfied needs of these niches.
There is a blueprint you can follow that ensures you consider all relevant factors in your analysis of these specialty markets. Below I outline the four vital steps you must take if you want your niche marketing website to succeed. Search what people email list are looking for online. To do this you will need to use either a free or commercial keyword research tool. Google and Word tracker have free tools. If you have a larger budget Word tracker's paid version provides superlative research capabilities.
You are looking for what are known as long tail keywords. They hold the key to the hidden niches. A long tail keyword is one with three to five words (or more) in the keyword phrase. For example, "dog food" is a two-word keyword phrase. The problem is that it's too general and extremely competitive. On the other hand, "organic dog food" narrows the market considerably. But let's dig deeper.