Digits. In mature overseas markets, manufacturers dominate the industry. However, at present, the development of China's auto financial leasing industry is relatively scattered, and leading enterprises have not yet been formed. The differences in the background of various financial leasing companies have brought different advantages and disadvantages, and various factions are also exploring more suitable development paths. In terms of vehicle source acquisition and vehicle abundance, the manufacturers are closest to the OEM and have the lowest vehicle acquisition cost. However, because manufacturers generally only sell their own brands, the variety of models is limited.
Correspondingly, although the bargaining power of dealer-based financial leasing companies is slightly lower than that of manufacturers, they have an advantage in the variety of models; Internet-based and professional leasing companies Financial leasing companies, due to lack of experience in cooperation with manufacturers, have lower bargaining power than manufacturers and distributors. In terms of channel selection, manufacturers and distributors focus on offline customer acquisition. With sms marketing service the distribution network and 4S stores established for many years, they have advantages in regional customer acquisition. Online, manufacturers and dealers mainly rely on auto websites/forums, keyword optimization